With the second drop of their Fall collection on the way, The Hundreds fill us in on another themed pack with it’s foundations set in military digi camouflage. The pack features an M65 jacket, a woven shirt, a woven graphic tee, five panel + a ill pocket tee…
“The Digi Camo Pack consists of tees, hats, and jackets that are met with our custom designed Digi Camo print, a print created with both militaristic and technological undertones.”
- NickTheFiasco
Connoting a pretty strong collection, The Hundreds release all the short for their upcoming Fall drop via this lookbook. Featuring the Unloaded Jacket, the Dip-Dye collection, the Death From Below graphic, their Multi-Camo pattern + their ever expanxding + strengthening footwear line it’s definitely onwards + upwards for the brand.
The collection will be available on August 2nd, 2012 via The Hundreds flagship locations and authorized retailers worldwide…head over to their blog to check out the full lookbook.
Styled by Bobby Hundreds | Photography by Julian Berman
- NickTheFiasco
“Apocalypse now. As the end of days approaches, The Hundreds explores the idea of a catastrophic grand finale that absorbs the entire Fall 2012 collection of apparel, shoes and accessories. Leading up to the final blowout, the colors dim, the raw crisp edges are washed and ground down to a heavily distressed presentation. The hues are fading to black, as the modern interpretation of Streetwear is deconstructed and takes a final bow into oblivion. And again, we experiment with all-over patterns, a call back to obvious Streetwear stylings, but expressed through camouflages and Native American prints. The curtain call draws up connotations of a primal breakdown, a military order and a digital unraveling, and that’s what you’ll find across both of our camo packages, Dip-Dye range and Mesa line.
It’s the end of the world as we know it…”
The collection is scheduled to drop on 2nd August at The Hundreds flagship locations and authorized retailers worldwide…
Photography/Creative Direction by Bobby Hundreds | Styling by Chelsea Green
- NickTheFiasco
Some will probably hate but it’s nice to see The Hundreds diversifying with this drop to celebrate the Euro 2012 which commences on the 8th June. Using the current national kits as inspiring for each tee is a pretty dope concept but only question I’m asking after checking the teaser is where’s the England strip…dude, we’re home to best football league in the world (Premier League) SMH
- NickTheFiasco
Hypebeast posted this really intresting feature on their discussion with The Hundreds co-founder Bobby Hundreds, definitely something to watch & be inspired by. Here’s their words;
“For many streetwear labels, the transition from a T-shirt driven product line to a more mature cut & sew offering is often a treacherous and risky path to take. Built off the back of graphic-laden t-shirts, cut & sew fashion pieces have not always been a forte of The Hundreds founder and Creative Director Bobby Hundreds. In our latest HBTV episode, we follow Bobby Hundreds through the brainstorming phase and material selection process of The Hundreds’ cut & sew offerings. The insightful short video culminates with Bobby speaking on the identity of The Hundreds and the future that he envisions for the label’s cut & sew program given the rising costs of China-based production that have begun to drastically reshape the way many labels operate.”
- NickTheFiasco
The Hundreds have just released a lookbook of SOME of their winter offerings. Click the link to see.
-Wizzard
